UK PES 2010 Advert Exclusive - Soccer AM 3rd October

That's right, the UK premier of the PES 2010 advert is being broadcast live from the Soccer AM studio on Saturday 3rd October. And there was much rejoicing.

For those of you who don't know the deal with the PES 2010 advert, it's the result of the Konami-run 'PES Star' campaign which aimed to find the biggest PES fans from several European countries. These lucky winners would then appear in the PES 2010 print and television ad campaigns alongside Fernando Torres.

The UK PES Star was eventually picked as being our very own Rikki T, a.k.a. TthIRtYThreE, from Birmingham.

Oh, and the ad will actually be featured in the show itself, it's NOT part of an ad break; so tune in and watch on Saturday if you want to see the very first airing of the PES 2010 advert in the UK, which we know you do.

Just a small disclaimer: there's always a small chance in any live TV broadcast that if a segment overruns they might bump the advert onto next week's program. But it's only a small chance. A very small chance.